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MINERAL RIGHTS PLATFORM

Elkhorn Royalties

West Virginia mineral and royalty rights acquisition platform with advanced lead management

+35%
Lead Conversion
0.8s
Page Load Speed
+50%
Form Completions
85%
Mobile Traffic
View Live Site

The Challenge

Elkhorn needed a professional online presence to reach mineral and royalty rights owners across West Virginia. Their existing approach relied on cold calling and print advertising, missing opportunities in the digital landscape.

  • No digital presence to capture online leads
  • Manual lead qualification process was time-intensive
  • Lack of trust signals for property owners considering selling
  • No mobile-optimized experience for rural users
  • Needed seamless integration with existing CRM workflow

Our Solution

🎯 Lead Generation

Optimized Conversion Funnel

Multi-step form with progressive disclosure to maximize completion rates. Smart field validation and auto-complete for property information.

🛡️ Trust Building

Credibility & Transparency

Professional design with testimonials, company history, and clear explanation of the acquisition process to build trust with property owners.

📱 Mobile-First

Rural-Optimized Experience

Lightweight design optimized for slower rural connections. Progressive web app features for offline form completion and submission.

🔄 CRM Integration

Automated Lead Processing

Direct integration with Supabase for lead storage and automatic Slack notifications for immediate follow-up by the sales team.

Technical Implementation

// High-performance static site
Framework
React 18
Meta Framework
Next.js 14
Database
Supabase
Styling
Tailwind CSS
Hosting
Cloudflare Pages
Forms
React Hook Form

Key Features

  • Multi-step property information form
  • County-specific information and resources
  • Real-time form validation and error handling
  • Educational content about mineral rights
  • CAPTCHA protection against spam
  • Automated email confirmations
  • SEO optimization for local searches
  • Analytics and conversion tracking

User Experience Design

Understanding that many mineral rights owners are not tech-savvy, we prioritized simplicity and clarity in every design decision.

📝

Simple Forms

Clear labels, helpful tooltips, and progressive disclosure to reduce cognitive load.

💬

Plain Language

All content written in accessible language, avoiding industry jargon.

🏆

Trust Signals

Prominent display of credentials, testimonials, and company information.

Results & Impact

Digital Transformation

Online Lead Generation0 → 60/month
Form Completion Rate68%
Mobile Conversion Rate4.2%
Page Load Time0.8s

Business Growth

Qualified Leads+150%
Deal Conversion+35%
Cost per Lead-60%
ROI (6 months)420%
“OpenBLT transformed our business overnight. We went from relying entirely on cold calls to having a steady stream of qualified leads coming through our website. The platform captures exactly the information we need and integrates perfectly with our existing workflow.”
— Founder, Elkhorn Royalties

SEO Performance

#1
Rank: “WV mineral rights”
95
Lighthouse SEO Score
+280%
Organic Traffic Growth
85%
Local Search Visibility

Ready to Transform Your Lead Generation?

Let's build a conversion-optimized platform that turns your digital presence into a lead generation powerhouse.